Ignore the digitally connected customer at your own risk (ITK Mar/Apr 2020)

Accredited CPD
Group 2

Provider: ITK
Author: Carolyn Clementson

CPD Credits: 1.5


Designed to give an overview of digitally connected older Australians and the digital communication strategies that can be used to improve business outcomes in this demographic.

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. Describe how older Australians are connected digitally.
  2. Describe how digital communication strategies aimed at older people can be used to improve business outcomes.

The 2016 Competency Standards addressed by this activity include: 2.3, 4.4

Accreditation number: A2004ITK1    Accreditation expires: 01/04/2021
This activity has been accredited for 0.75 hour of Group One CPD (or 0.75 CPD credit) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.75 hour of Group Two CPD (or 1.5 CPD credits) upon successful completion of the associated assessment activity.