After completing this activity, pharmacists should be able to:
- Describe why a blended marketing strategy is beneficial in a community pharmacy business
- Outline the benefits of using catalogues as part of the marketing strategy
- Identify key areas to consider when developing a catalogue marketing strategy
The 2016 Competency Standards addressed by this activity include: 3.6, 4.4, 4.7
Accreditation number: A1909RP3 Accreditation expires: 01/09/2021
This activity has been accredited for 0.5 hours of Group One CPD (or 0.5 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.5 hours of Group Two CPD (or 1.0 CPD credit) upon successful completion of the associated assessment activity.