Marketing: the importance of one to one (RP April 2019)

Accredited CPD
Group 2

Provider: Retail Pharmacy 
Author: Shannon Kerr

CPD Credits: 1


Designed to give an overview of the benefits of email marketing to increase customer engagement.

Learning Objectives

After completing this activity, pharmacists should be able to:

1. Describe techniques to improve email open rates.

2. Describe ways to segment customer data in order to increase customer engagement.

3. Explain the relevant importance email plays in the marketing mix.

2016 Competency Standards: 2.1, 2.3, 4.5

Accreditation number: A1904RP3    Accreditation expires: 01/04/2021

This activity has been accredited for 0.5 hours of Group One CPD (or 0.5 CPD credit) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.5 hours of Group Two CPD (or 1.0 CPD credits) upon successful completion of the associated assessment activity.