Developing a 'Blue Ocean' Health Service Strategy (RP July 2019)

Accredited CPD
Group 2

Provider: RP 
Author: shannon Kerr

CPD Credits: 1


Designed to give an overview of the 'Blue Ocean' strategy, and how to use it to develop new professional services within your business. 

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. Describe the basic concepts of the ‘Blue Ocean Strategy’ approach to market development and a pharmacy’s offer.
  2. Describe the role professional and health services can play in developing new markets in the community.
  3. Outline how to apply the elements of the retail pentagon, when creating a health service, to align with the Blue Ocean strategy

The 2016 Competency Standards addressed by this activity include: 4.1, 4.3, 4.4, 4.7

Accreditation number: A1907RP3    Accreditation expires: 01/07/2021
This activity has been accredited for 0.5 hours of Group One CPD (or 0.5 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.5 hours of Group Two CPD (or 1.0 CPD credit) upon successful completion of the associated assessment activity.