A guide to social media (RP August 2019)

Accredited CPD
Group 2

Provider: Retail Pharmacy
Author: Shannon Kerr

CPD Credits: 1.5


Designed to give an overview of the benefits of social media marketing, and how to appropriately include it as part of your pharmacies marketing strategy.

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. Describe the importance of social media marketing in a blended marketing strategy.
  2. Explain how the 80/20 rule can be used to develop social media content
  3. Write a social media feedback policy for a community pharmacy.

The 2016 Competency Standards addressed by this activity include: 1.3, 4.4

Accreditation number: A1908RP3    Accreditation expires: 01/08/2021
This activity has been accredited for 0.75 hours of Group One CPD (or 0.75 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.75 hours of Group Two CPD (or 1.5 CPD credits) upon successful completion of the associated assessment activity.