After completing this activity, pharmacists should be able to:
- Describe the importance of social media marketing in a blended marketing strategy.
- Explain how the 80/20 rule can be used to develop social media content
- Write a social media feedback policy for a community pharmacy.
The 2016 Competency Standards addressed by this activity include: 1.3, 4.4
Accreditation number: A1908RP3 Accreditation expires: 01/08/2021
This activity has been accredited for 0.75 hours of Group One CPD (or 0.75 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.75 hours of Group Two CPD (or 1.5 CPD credits) upon successful completion of the associated assessment activity.