What role do catalogues play in the marketing mix? (RP September 2019)

Accredited CPD
Group 2

Provider: Retail Pharmacy
Author: Shannon Kerr

CPD Credits: 1

Overview 

Designed to give an overview of the importance of using catalogues as part of your blended marketing strategy.

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. Describe why a blended marketing strategy is beneficial in a community pharmacy business
  2. Outline the benefits of using catalogues as part of the marketing strategy
  3. Identify key areas to consider when developing a catalogue marketing strategy

The 2016 Competency Standards addressed by this activity include: 3.6, 4.4, 4.7

Accreditation number: A1909RP3     Accreditation expires: 01/09/2021
This activity has been accredited for 0.5 hours of Group One CPD (or 0.5 CPD credits) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.5 hours of Group Two CPD (or 1.0 CPD credit) upon successful completion of the associated assessment activity.