What is the reward from loyalty? (RP November 2018)

Accredited CPD
Group 2

Provider: Retail Pharmacy
Author: Shannon Kerr

CPD Credits: 1

Overview 

Designed to give an overview of how a rewards program can be maximised in the community pharmacy setting

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. Describe the value of a loyalty rewards program in the community pharmacy setting.
  2. Describe the steps to maximise customer life-time value and implement an effective loyalty program in a community pharmacy.
  3. Describe a tool to determine key customers that need to be communicated with and retained as a valuable pharmacy customer

The 2016 Competency Standards addressed by this activity include: 2.1, 4.4, 4.5, 4.7

Accreditation number: A1811RP3    Accreditation expires: 01/11/2020
This activity has been accredited for 0.5 hour of Group One CPD (or 0.5 CPD credit) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 0.5 hour of Group Two CPD (or 1.0 CPD credits) upon successful completion of the associated assessment activity.