Hear This: Building a brand (AJP September 2018)

Accredited CPD
Group 2

Provider: Australian Journal of Pharmacy 
Author: Rhonda White & Dr Brett MacFarlane

CPD Credits: 2

Overview 

This podcast discussion describes the elements of a business brand as well as a personal brand, and the processes involved in building a brand

Learning Objectives

After completing this activity, pharmacists should be able to:

  1. describe the elements of a business brand and a personal brand;
  2. describe the processes involved in building a brand.

The 2010 Competency Standards addressed by this activity include: 1.1, 1.2, 3.1, 3.2, 3.4

The 2016 Competency Standards addressed by this activity include: 1.1, 1.3, 4.3, 4.4, 4.7

Accreditation number:  A1809AJP3   Accreditation expires: 1/9/2020
This activity has been accredited for 1.0 hour of Group One CPD (or 1.0 CPD credit) suitable for inclusion in an individual pharmacist’s CPD plan, which may be converted to 1.0 hour of Group Two CPD (or 2.0 CPD credits) upon successful completion of the associated assessment activity.